Week 7 of 2017 – Fed A Lie

We’ve been fed a lie that

hard work

is enough

We use something more powerful:


It starts new religions,

Defies the status quo.

Reinvents routine.

When we unleash our creativity,

that makes all the difference.

— 2017 Super Bowl LI pre-game ad of ADIDAS


Gosh, such powerful copy. I wish I had thought of this

And oh so true! This is something that I have been thinking about since 2016.  I realized that working hard opens up very limited options for you. But working smart, working creatively, pushing the bounds of your capacity, now that will give you more power to reach your dreams.  Oh, Adidas, thank you!